--- title: "LinkedIn Featured section: what to put in it, with examples" description: What to put in your LinkedIn Featured section, with examples for freelancers, founders, job seekers and creators, plus how to add it and design thumbnails. url: https://myfeedin.co/blog/linkedin-featured-section type: blog-post updated: 2026-09-17 published: 2026-09-17 author: Axel Schapmann category: Profile Optimization source: MyFeedIn --- # LinkedIn Featured section: what to put in it, with examples What to pin in your LinkedIn Featured section as a freelancer, founder, job seeker or creator, how to add and order it, and thumbnail designs to copy. ## TL;DR - Put **proof first, then one next step** in your LinkedIn Featured section: a case study, a portfolio or your best post, followed by a call link, a newsletter or a free guide. Three to five items is plenty, in the order you want people to click. To add it, open your profile, click **Add profile section**, then **Recommended** and **Add featured**. Only logged-in LinkedIn members can see it. ## What is the LinkedIn Featured section? The Featured section is the showcase near the top of your LinkedIn profile, just above your Activity. Unlike Activity, which lists everything you've posted and reacted to, Featured only shows what you choose to pin. ![A LinkedIn profile with the Featured section highlighted between the About section and the Activity section](https://myfeedin.co/blog/linkedin-featured-section/linkedin-featured-section-on-profile.webp "The Featured section sits above your Activity") You can feature: - **Posts** you've written or re-shared. - **Articles** and newsletter editions you published on LinkedIn. - **Links** to any website: a portfolio, a booking page, a newsletter signup. - **Media** you upload: images, documents, presentations and videos. A few rules worth knowing: - **Only logged-in members see it.** People who find your profile through Google without a LinkedIn account don't get the Featured section. - **Each post keeps its visibility.** A post shared with connections only stays visible to connections only, even when featured. - **Posts from Events and Groups can't be featured**, to protect other members' privacy. - **An empty section is hidden**, so nobody sees a blank Featured box before you fill it. ## What to put in your LinkedIn Featured section Someone who opens your profile is asking two questions: can this person do what they claim, and what do I do next? Your Featured section answers both, in that order. **Start with proof:** | Item | Best as | What makes it work | |---|---|---| | Case study | PDF or link | One client, one problem, one result with a number | | Portfolio | Link | Your 3 to 5 best projects, not everything you've made | | Your best post | Post | The one people still mention, or the one with the most comments | | Testimonial | Post or image | A client's words, with their name and role | | Talk or interview | Link or video | Proof that others trust you to speak on the topic | **Then give one next step:** | Item | Best as | What makes it work | |---|---|---| | Book a call | Link | Say how long it takes and what happens on the call | | Newsletter | Link or LinkedIn newsletter | Say what it covers and how often it arrives | | Free guide or template | PDF | Show the cover and say exactly what's inside | | Product demo | Video or link | Under 3 minutes, showing the product, not the team | Pick three to five items in total. Visitors look at the first ones, so every extra pin pushes your best proof further away. ## LinkedIn Featured section examples ### Freelancer or consultant ![Featured section example for a freelancer: a case study PDF, a portfolio link and a book-a-call link](https://myfeedin.co/blog/linkedin-featured-section/linkedin-featured-section-freelancer.webp "Proof first, then an easy next step") 1. **A case study as a PDF**, with the result on the cover: "+42% leads" says more than "Rebrand project". 2. **Your portfolio link**, titled "Portfolio" so nobody wonders where it goes. 3. **A booking link**, with a low-pressure promise like "20 minutes, no pitch". ### Founder ![Featured section example for a founder: a 2-minute product demo video, the launch post and a book-a-demo link](https://myfeedin.co/blog/linkedin-featured-section/linkedin-featured-section-founder.webp "Show the product, then the story behind it") 1. **A short demo video** so visitors see the product without leaving LinkedIn. 2. **Your launch post or "why I built this" post.** People buy from founders whose story they understand. 3. **A demo or signup link** for the ones who are ready. If you're hiring, swap the third item for your careers page while the roles are open. ### Job seeker ![Featured section example for a job seeker: a portfolio link, a case study PDF and a post about leading a design sprint](https://myfeedin.co/blog/linkedin-featured-section/linkedin-featured-section-job-seeker.webp "Work samples a recruiter can open in one click") 1. **Your portfolio or a work sample**, the thing a hiring manager would ask for in the first interview. 2. **One project told start to finish**: the brief, what you did, and what changed. 3. **A post showing how you think**, like what you learned leading a project. Recruiters skim. A work sample they can open in one click does more than a line in your About section saying you're "results-driven". ### Creator ![Featured section example for a creator: a newsletter link, a free guide PDF and their most-read post](https://myfeedin.co/blog/linkedin-featured-section/linkedin-featured-section-creator.webp "Turn profile visits into subscribers") 1. **Your newsletter**, with its name and rhythm: "Every Tuesday, one B2B landing page". 2. **A free guide** that fits what you post about. 3. **Your most-read post**, so new visitors get your best work first. ### Salesperson, student or career changer - **Salesperson:** a customer story, a short video explaining the problem you solve, and your booking link. Keep company brochures out: they read like ads. - **Student:** a class project you're proud of, a certificate that matters for the job you want, and a post about an internship or a volunteer role. - **Career changer:** one project in the new field, a course or certification, and a post explaining why you're switching. ## How to add the Featured section on LinkedIn **On desktop:** 1. Click **Me** at the top of LinkedIn, then **View Profile**. 2. Click **Add profile section** in your introduction section. 3. Open **Recommended** and click **Add featured**. 4. Click the **+** icon, choose what to add (post, article, link or media) and follow the prompts. 5. Click **Save**. **In the LinkedIn app:** 1. Tap your profile photo, then **View profile**. 2. Tap **Add section**, then **Recommended** and **Add featured**. 3. Choose the type of item and follow the prompts, then tap **Save**. Documents can't be uploaded from a phone, so add PDFs and presentations from desktop. **Feature a post from your feed:** click the **More** icon (three dots) at the top right of your post and choose to feature it. LinkedIn never adds posts to Featured automatically. With **Premium Business, Sales Navigator or Recruiter**, the + icon also shows **Add content from profile**, to pin an experience, a certification, a recommendation, a course, an award, a skill, a project or your education. ## How to reorder and edit your Featured items New items show up **first** by default, so after adding something, check the order. 1. On your profile, click the **edit icon** (pencil) in the Featured section. 2. Click the **Reorder** icon to change the order. You need at least two items to reorder. 3. Click **Edit** under an item to change its title and description. 4. Choose **Remove from featured** to unpin an item, or **Delete** to delete it. A removed item can't be restored in Featured, so you'd have to add it again. Rewrite titles as you go. "Case study: rebrand for a solar installer" tells people why to click. "Document1.pdf" doesn't. ## Design Featured thumbnails that get clicked In the Featured section, each item is a small card with an image on top. For a link, the image usually comes from the page you're linking to. For media, it's your upload. That image is what people notice first, so design it: ![Four Featured thumbnail designs: a case study with a big number, a free guide cover, a book-a-call card and a newsletter card](https://myfeedin.co/blog/linkedin-featured-section/linkedin-featured-thumbnail-designs.webp "Thumbnail designs you can copy") - **One message per card.** A number for a case study, the cover for a guide, one verb for a call to action. - **Large text, centered.** The card is small on desktop and smaller on a phone. - **A consistent style.** Two or three colors across your cards make the section look intentional. - **A landscape image.** LinkedIn doesn't document a Featured thumbnail size. 1200 x 627 pixels, the ratio it recommends for link previews, is a safe choice, and our free [LinkedIn image resizer](https://myfeedin.co/free-tools/linkedin-image-resizer) exports it. Uploaded files can be PDF, Word or PowerPoint up to 100 MB and 300 pages, or JPG, PNG and GIF images (a GIF shows its first frame only). ## Featured section mistakes to avoid - **Pinning everything.** Ten items bury the two that matter. - **Leaving old items up.** A 2021 webinar tells visitors you stopped paying attention. Review the section when your offer changes. - **Featuring connections-only posts.** Most visitors won't be able to see them. - **Showing only your company's content.** Your employer's brochure says nothing about you. - **Vague titles.** "Link" and "Presentation" don't get clicked. ## Pick your best post with data "Feature your best post" is easy advice until you have to pick one. Your gut usually picks the post you liked writing, not the one your audience responded to. In [MyFeedIn's LinkedIn analytics](https://myfeedin.co/features/linkedin-analytics), you see the impressions, reactions and comments of every post in one dashboard, so you can pin the post that actually landed and swap it when a new one does better. The Featured section is one piece of the top of your profile. Check the rest with our guides on the [LinkedIn banner size](https://myfeedin.co/blog/linkedin-banner-size), the [LinkedIn profile picture size](https://myfeedin.co/blog/linkedin-profile-picture-size) and [what to put in your LinkedIn About section](https://myfeedin.co/blog/what-to-put-in-your-linkedin-about-section). ## FAQ ### Why don't I have a Featured section on my LinkedIn profile? LinkedIn hides the Featured section from visitors until you add something to it. Open your profile, click Add profile section, then Recommended and Add featured, and pick your first item. ### How many items can I add to the Featured section? As many as you want, and LinkedIn displays up to 400. In practice, three to five items is enough: visitors look at the first ones, so every extra item pushes your best work further away. ### Can I feature someone else's post? You can feature a post you've re-shared, so reposting a post that mentions your work lets you pin it. You can't feature posts from LinkedIn Events you attend or from Groups you're in. ### Can people without a LinkedIn account see my Featured section? No. Viewers have to be logged in to LinkedIn, and items in your Featured section don't show up in search. Each featured post also keeps its own visibility, so a post shared with connections only is only visible to your connections. ### Can I add my resume to the Featured section? Yes, as a document: PDF, Word or PowerPoint, up to 100 MB. Remove your phone number and home address first, since anyone logged in to LinkedIn who views your profile can open it. ### What size should a Featured section image be? LinkedIn doesn't publish a size for Featured thumbnails. A landscape image at 1200 x 627 pixels, the ratio LinkedIn recommends for link previews, is a safe choice. Keep the text large and centered so it stays readable in a small card. ### Can I add items from my Experience or Skills to Featured? Yes, with Premium Business, Sales Navigator or Recruiter. Those plans add an Add content from profile option that pins items like a job, a certification, a recommendation, a project or a skill. --- Canonical version: https://myfeedin.co/blog/linkedin-featured-section Published by MyFeedIn (https://myfeedin.co). Cite the canonical URL.