Why commenting on LinkedIn matters more than posting

Introduction

Many LinkedIn users focus on posting content, believing it’s the best way to gain visibility and grow their network. However, commenting on other people’s posts is often more effective. A well-placed comment can generate more engagement, build relationships, and position you as an expert in your field—all without the effort of creating original posts.

In this guide, we’ll explore why commenting is more powerful than posting and how to use this strategy effectively.

Why commenting is more impactful than posting

Posting on LinkedIn takes time and effort, yet it doesn’t always yield high engagement. Here’s why commenting can be a better approach:

• More visibility – Comments on popular posts get seen by a wider audience.
• Stronger relationships – Engaging with others’ content builds direct connections.
• Less pressure – No need to craft long posts; a short, insightful comment is enough.
• Better algorithm reach – LinkedIn prioritizes active engagement over passive posting.

By leveraging the power of comments, you can increase your presence on LinkedIn with less effort.

Step 1: Find the right posts to comment on

Not all posts are worth your time. Focus on those that align with your expertise and goals.

• Follow industry leaders and influencers – Their posts often have high engagement.
• Monitor trending topics – Use LinkedIn’s search and hashtags to find relevant discussions.
• Engage with your connections – Commenting on their posts strengthens your relationship.

🔹 Tip: Use MyFeedIn to create engagement lists, ensuring you always interact with valuable content.

Step 2: Write meaningful comments

A generic “Great post!” won’t get you noticed. Instead, provide value in your comments.

• Add insights – Expand on the topic with your expertise.
• Ask a question – Encourage a conversation.
• Share personal experiences – Relatable stories make your comments stand out.
• Disagree respectfully – A well-argued counterpoint can drive engagement.

Example:

🚫 “Nice article!” ✅ “This aligns with what I’ve seen in my own work. One challenge I’ve noticed is X. Have you encountered this issue?”

Step 3: Engage consistently

The key to making an impact through comments is consistency.

• Comment daily – Set a goal of 3–5 meaningful comments per day.
• Respond to replies – Keep the conversation going.
• Engage at the right time – Commenting within the first hour of a post increases visibility.

🔹 Tip: MyFeedIn helps track your LinkedIn activity and ensures you engage strategically.

Step 4: Use comments to expand your network

Thoughtful comments can lead to new connections and opportunities.

• Send connection requests – If a discussion is engaging, follow up with a request.
• Message people who engage with your comments – Start direct conversations.
• Leverage comments for lead generation – Offer insights that position you as a go-to expert.

Step 5: Avoid common mistakes

To maximize your commenting strategy, avoid these pitfalls:

• Over-commenting on irrelevant posts – Stay within your niche.
• Being overly promotional – Avoid spamming with links to your content.
• Ignoring replies – Engagement shouldn’t be one-sided.
• Commenting without reading the post – Make sure your input is relevant.

Conclusion

Commenting on LinkedIn is a simple yet powerful way to increase visibility, build relationships, and grow your network. By choosing the right posts, writing insightful comments, engaging consistently, and using tools like MyFeedIn, you can make a bigger impact on LinkedIn without the pressure of constantly creating content.

Start commenting strategically today and see the difference in your LinkedIn presence!