Your About section is prime real estate. Most people waste it.
LinkedIn gives you 2,600 characters to tell visitors who you are and why they should care. Most people use it to write a boring third-person bio: "John is a seasoned marketing professional with 15 years of experience in driving growth for Fortune 500 companies."
Nobody reads that. Nobody remembers it. Nobody reaches out because of it.
Your About section is a pitch. It should answer one question in under 10 seconds: "What does this person do, and should I keep reading?"
The structure that works
Line 1 to 2: Lead with the problem you solve
Don't start with your name, your title, or your years of experience. Start with the problem your target audience faces. This immediately tells the visitor whether your profile is relevant to them.
Weak: "I'm a marketing consultant with 10 years of experience."
Strong: "Most B2B companies spend thousands on content marketing and get zero leads from it. I fix that."
The second version makes the reader think "that's my problem" and keeps reading. The first version makes them yawn.
Lines 3 to 5: Explain how you solve it
Briefly describe your approach. Not a full methodology, just enough to show competence and build curiosity.
"I help B2B teams build content strategies that focus on the 3 to 5 topics their buyers actually search for, instead of the 50 topics their marketing team thinks are important. The result: fewer posts, more qualified traffic, shorter sales cycles."
Lines 6 to 8: Add proof
Credibility markers make your claims believable. Include numbers, client types, or results.
"In the last 3 years, I've helped 40+ B2B companies increase organic leads by an average of 150%. Clients include Series A startups to publicly traded companies."
Don't list every client or every achievement. Pick the 2 to 3 most impressive proof points.
Lines 9 to 10: Tell them what to do next
End with a clear next step. What should someone do if they're interested?
"If your content isn't generating leads, let's talk. Send me a message or book a free 15-minute call at [link]."
This is the part most people skip. Without a call to action, visitors read your About section, think "interesting," and leave.
Full example: marketing consultant
"Most B2B companies spend thousands on content marketing and get zero leads from it.
The problem is usually the same: too many topics, no keyword strategy, and content that's written for other marketers instead of actual buyers.
I help B2B teams cut their content calendar by 80% and focus on the topics that drive real pipeline. Less content, better results.
In 3 years, I've helped 40+ companies increase organic leads by an average of 150%. From Series A startups to public companies, the approach works because it's simple: write what your buyers are searching for, nothing else.
If your blog gets traffic but no leads, send me a message. Happy to take a look and tell you what I'd change."
Full example: freelance designer
"Your website has 3 seconds to convince a visitor to stay. Most websites fail because they prioritize looking pretty over being clear.
I design websites for SaaS companies that convert visitors into trial signups. Clean, fast, focused on one goal: getting people to click the button.
Clients I've designed for have seen conversion rate increases of 20 to 60% after a redesign. Not because of fancy animations, but because of better hierarchy, clearer messaging, and fewer distractions.
Looking for a redesign? Send me a DM with your current site and I'll tell you the 3 things I'd change first."
Full example: job seeker
"I'm a product manager who turns messy backlogs into shipped features.
For the last 5 years, I've worked at early-stage SaaS companies where resources are tight and priorities change weekly. My job: make sure the right things get built, in the right order, without the team burning out.
At my last company, I led the team that shipped our V2 product 3 weeks early and 15% under budget. We grew from 500 to 5,000 users in the first 6 months.
I'm looking for my next PM role at a product-led company where I can own the roadmap and work closely with engineering. If that sounds like your team, let's chat."
Common mistakes to avoid
Writing in third person. "John is a passionate leader" feels cold and distant. Write in first person. "I help..." is warmer and more direct.
Listing skills instead of outcomes. "Skilled in Python, SQL, Tableau, and machine learning" tells me your tools. "I turn messy data into dashboards that help executives make decisions in minutes instead of days" tells me your value.
Being too long. Most visitors skim. Keep your About section under 1,500 characters. Every sentence should earn its place.
No call to action. If you don't tell people what to do next, they won't do anything. Always end with a clear next step.
Using buzzwords. "Passionate," "results-driven," "innovative," "thought leader." These words mean nothing on LinkedIn because everyone uses them. Replace them with specific examples.
Your About section works harder when people actually visit your profile
The best About section in the world doesn't matter if nobody sees it. MyFeedIn helps you get in front of the right people. Build custom feeds of your target audience, engage with their content daily, and make them curious enough to click through to your profile.
When they land on your profile and see a sharp, clear About section that speaks to their problem, that's when conversations start.
Write it once. Update it quarterly. Make every word count.