The best LinkedIn post format
We analyzed 42,075 LinkedIn posts published by 913 creators over the last 12 months. Here is which format gets the most reach, likes and comments.
42,075posts
Analyzed over the last 12 months, out of 262,471 tracked
913creators
Who posted over the last 12 months
Multi-image posts and PDF carousels get the most reach on LinkedIn.
October 2025 to September 2026
| Format | Reach | Likes | Comments | Top 10% odds |
|---|---|---|---|---|
| Multi-image | x1.7#1 | x2.2#1 | x2.0#2 | x0.9#4 |
| PDF carousel | x1.6#2 | x1.8#2 | x2.5#1 | x1.3#1 |
| Image | x1.2#3 | x1.4#3 | x2.0#2 | x1.2#2 |
| Video | x1.0#4 | x0.8#4 | x0.5#4 | x1.0#3 |
| Text-only | x0.6#5 | x0.5#5 | x0.0#5 | x0.7#5 |
- Multi-image posts get x1.7 and PDF carousels get x1.6 the impressions of a typical post.
- At the bottom, text-only posts get x0.6.
- Most likes: multi-image posts (x2.2). Most comments: PDF carousels (x2.5).
- Videos have the highest average, but a typical video gets x1.0: a few viral ones pull the average up.
x1.0 is a typical LinkedIn post, the median of all 42,075 posts analyzed: 511 impressions, 11 likes and 2 comments. Top 10% odds: how often the format lands in the 10% most-viewed posts, compared with any post.
Which LinkedIn post format gets the most reach?
Median impressions, likes and comments per post, from 42,075 posts published from October 2025 to September 2026.
| # | Format | Median impressions | Median likes | Median comments | Share of posts | Share of top 10% |
|---|---|---|---|---|---|---|
| 1 | Multi-imageMost reach | 848 | 24 | 4 | 4% | 4% |
| 2 | PDF carousel | 842 | 20 | 5 | 6% | 8% |
| 3 | Image | 618 | 15 | 4 | 47% | 56% |
| 4 | Video | 505 | 9 | 1 | 9% | 9% |
| 5 | Text-only | 316 | 5 | 0 | 33% | 23% |
Median impressions per post
How often each format is actually used
What people post, and which formats make it into the 10% most-viewed posts.
Format mix
· share of posts- Single-image posts are the most used format (47% of posts), then text-only posts (33%).
- Multi-image posts and PDF carousels are only 4% and 6% of posts, yet they get the most reach.
Who makes the top 10%
- The top 10% starts at x8.8 the impressions of a typical post.
- PDF carousels have the best odds of getting there (x1.3 a typical post).
- Text-only posts have the worst (x0.7).
How each format performed over the last 12 months
Month by month, from October 2025 to September 2026. The current month is left out until it is complete.
Median impressions by month
- Median reach fell for every format in April to September 2026 compared with October 2025 to March 2026.
- Text-only posts held up best (x0.8), PDF carousels dropped the most (x0.5).
- Part of any drop is freshness: the latest months' posts are still collecting impressions.
Format mix by month
Video vs image vs carousel vs text: format by format
Each format against a typical LinkedIn post (x1.0): reach, likes, comments and its odds of reaching the top 10%.
Multi-image
#1 on reach- Reach
- x1.7
- Likes
- x2.2
- Comments
- x2.0
- The top 25% get x3.7 the impressions of a typical post.
- Odds of reaching the top 10%: x0.9, in line with how often they are posted.
PDF carousel
#2 on reach- Reach
- x1.6
- Likes
- x1.8
- Comments
- x2.5
- The top 25% get x4.2 the impressions of a typical post.
- Odds of reaching the top 10%: x1.3, they punch above their weight.
Image
#3 on reach- Reach
- x1.2
- Likes
- x1.4
- Comments
- x2.0
- The top 25% get x3.4 the impressions of a typical post.
- Odds of reaching the top 10%: x1.2, they punch above their weight.
Video
#4 on reach- Reach
- x1.0
- Likes
- x0.8
- Comments
- x0.5
- The top 25% get x2.5 the impressions of a typical post.
- Odds of reaching the top 10%: x1.0, in line with how often they are posted.
- Hit or miss: their average is x7.7 their median.
Text-only
#5 on reach- Reach
- x0.6
- Likes
- x0.5
- Comments
- x0.0
- The top 25% get x1.8 the impressions of a typical post.
- Odds of reaching the top 10%: x0.7, under-represented among the best posts.
Which format should you pick?
The data shows what reaches people. It can't tell you what you will keep publishing every week, and a format you drop after a month reaches no one.
Text-only
Comfortable writing in your own voice?
Yes: Start here. It is the fastest format to publish every week. Add a visual when you have a real one.
No: Keep the text short and pair it with a screenshot or a photo so the post doesn't rely on writing alone.
Image
Have something real to show (work, results, screenshots)?
Yes: Use it. A single image is the easiest visual to make and the most common format on LinkedIn.
No: Skip stock photos. An image that adds nothing makes the post look like an ad.
Carousel
Can you turn one idea into 5 to 10 slides?
Yes: Make carousels, as a PDF or a few images. Each slide gives people a reason to keep swiping.
No: Start with 2 or 3 photos in one post. A rushed carousel looks worse than a clean single image.
Video
Comfortable on camera, OK with editing?
Yes: Go for it, and judge the format over 10 videos, not one. Results vary a lot from one video to the next.
No: Skip it. A forced video takes more time than any other format and it shows.
Picked one? Steal the structures in 5 LinkedIn post formats that actually work.
How we measured this
Every number on this page comes from the same daily computation.
- Posts42,075 LinkedIn posts published by 913 creators from October 2025 to September 2026, the last 12 complete months. MyFeedIn tracks 262,471 posts in total.
- SourcePosts synced by MyFeedIn users from their own accounts, with the impressions LinkedIn reports to the author.
- MetricThe median, meaning the typical post. Averages are mentioned only where a few viral posts tell a different story.
- Multipliersx1.0 is a typical LinkedIn post, the median of all 42,075 posts analyzed: 511 impressions, 11 likes and 2 comments.
- Top 10% oddsA format's share of the 10% most-viewed posts divided by its share of all posts. x1.0 means it gets there as often as any post.
- DeduplicationA post synced by several members of the same workspace is counted once.
- ExclusionsPosts with 0 impressions (analytics never synced) are left out. The current month is left out until it is complete.
- FormatsVideo if the post has a video, PDF carousel if it has a document, multi-image with 2 or more images, image with 1, text-only otherwise.
- FreshnessImpressions keep growing for weeks and are updated when the author syncs, so the latest months can read lower than they will end up.
- Small samplesA month where a format has fewer than 30 posts is left blank.
- UpdatedDaily. Last update: October 2, 2026.
Use the data
The same numbers as markdown, JSON and CSV. Cite this page if you use them. For the same breakdown on your own posts, see MyFeedIn's LinkedIn analytics.
See this data for your own posts.
MyFeedIn shows impressions, likes and comments by format for every post you publish, so you know which format works for your audience.
Multi-image posts and PDF carousels get the most reach on LinkedIn. Multi-image posts get x1.7 and PDF carousels get x1.6 the impressions of a typical post. At the bottom, text-only posts get x0.6. x1.0 is a typical LinkedIn post, the median of all 42,075 posts analyzed: 511 impressions, 11 likes and 2 comments. The best format for you is still the one you can publish every week.
Videos rank #4 of 5 on reach: x1.0 impressions, x0.8 likes and x0.5 comments compared with a typical post. The top 25% get x2.5 the impressions of a typical post. Odds of reaching the top 10%: x1.0, in line with how often they are posted. Hit or miss: their average is x7.7 their median.
Yes. PDF carousels get x1.6 and multi-image posts x1.7 the impressions of a typical post. Yet they are only 11% of posts, so they still stand out in the feed. x1.0 is a typical LinkedIn post, the median of all 42,075 posts analyzed: 511 impressions, 11 likes and 2 comments.
They reach fewer people. Text-only posts rank #5 of 5 on reach: x0.6 impressions, x0.5 likes and x0.0 comments compared with a typical post. They are still 33% of posts, likely because they are the fastest to write.
We take the 42,075 LinkedIn posts with impressions data published from October 2025 to September 2026 by MyFeedIn users, dedupe them, group them by format and compare medians. x1.0 is a typical LinkedIn post, the median of all 42,075 posts analyzed: 511 impressions, 11 likes and 2 comments. The numbers are recomputed every day, last on October 2, 2026.
LinkedIn's composer has no bold, italic or bullet buttons, whatever the format you pick. The workaround is Unicode text: a free LinkedIn text formatter adds bold, italic and bullets with a live preview, so your posts are easy to scan in the feed. See our free LinkedIn text formatter.
Yes. MyFeedIn's LinkedIn analytics break down your own posts by format, with impressions, likes and comments for each, so you can check whether these trends hold for your audience. See MyFeedIn's LinkedIn analytics.