Discover which LinkedIn post format performs best with real data on impressions, likes, and comments
Data-driven takeaways for your LinkedIn strategy
Video posts typically generate the highest impressions and visibility on LinkedIn.
Image posts often achieve the best balance of reach and engagement rate.
Text-only posts excel for personal stories, insights, and building authentic connections.
Document posts attract highly engaged audiences seeking detailed information.
Choosing the right format for your LinkedIn posts can significantly impact your reach, engagement, and overall content performance. Our analysis of thousands of posts reveals clear patterns in how different formats perform across key metrics.
Text-only posts are the foundation of LinkedIn content. They're perfect for:
While they may not generate the highest impressions, text posts often create the most meaningful discussions and authentic connections with your network.
Image posts combine visual appeal with written context, making them highly effective for:
Images stop the scroll and make your content more memorable, often achieving the best balance between reach and engagement.
Video content dominates LinkedIn's algorithm, making it ideal for:
Native videos (uploaded directly to LinkedIn) typically outperform video links, generating significantly higher impressions and watch time.
Document posts transform PDFs into swipeable carousels, perfect for:
While they may have lower reach, document posts attract highly engaged audiences who are actively seeking in-depth information.
Remember, these statistics represent averages across thousands of posts. Your individual results will vary based on your audience, niche, content quality, and posting consistency. The best strategy is to experiment with different formats and analyze what resonates with your specific network.
Use MyFeedIn to follow top creators in your niche and learn from their content strategies. See what formats they use and how their audience engages.
Everything you need to know about LinkedIn post formats and performance
Based on our data analysis, video posts typically generate the highest engagement on LinkedIn, followed by image posts. However, the best format depends on your audience, content type, and goals. Text-only posts can perform exceptionally well for thought leadership and personal stories.
These statistics are calculated from real LinkedIn posts tracked by MyFeedIn users. We analyze average impressions, likes, and comments across thousands of posts, grouped by format (text, image, video, document) and aggregated monthly.
Not necessarily. While video posts often get higher engagement on average, well-crafted text posts can outperform videos, especially for professional insights, personal stories, and thought leadership content. The key is matching the format to your message and audience.
LinkedIn documents (PDFs, carousels) can be effective for educational content, guides, and detailed information. While they may get fewer impressions than videos, they often attract more engaged audiences who spend more time with your content.
Beyond format, focus on creating valuable content for your audience. Post consistently, engage with comments, use relevant hashtags, and analyze what resonates with your network. MyFeedIn helps you track which creators and formats work best in your niche.
Consistency matters more than frequency. Most successful creators post 2-5 times per week. Focus on quality over quantity, and experiment with different formats to see what works best for your audience.