You're probably writing LinkedIn posts that sound like an AI wrote them.
Open LinkedIn right now and read 10 posts. You'll notice they all sound the same. Short sentences. Dramatic spacing. A hook that promises a revelation. A list of generic tips. A call to action at the end.
This isn't a coincidence. Everyone is following the same templates, the same "proven frameworks," the same advice from the same LinkedIn gurus. The result: a feed full of content that looks different but says nothing new.
If your posts sound like everyone else's, nobody has a reason to follow you specifically. Here's how to fix that.
Why all LinkedIn posts sound the same
Everyone follows the same playbook
There are maybe 5 popular LinkedIn content frameworks circulating right now. "Hook, story, lesson." "Problem, agitate, solution." "Listicle with dramatic one-liners." When thousands of people use the same structures, the output is predictable.
People copy what works for others
You see a post that got 500 likes. You analyze the format. You write a similar post. So do 200 other people. The format gets diluted until it becomes background noise.
AI-generated content made it worse
Since AI tools became mainstream, the volume of generic LinkedIn content has exploded. AI is great at producing content that sounds professional and polished. It's also great at producing content that sounds exactly like everyone else's AI-generated content.
Fear of being different
Being unique means taking a risk. Sharing a genuine opinion, admitting a failure, saying something nobody else is saying. Most people play it safe because safe content doesn't get criticized. It also doesn't get noticed.
How to actually sound different
1. Write like you talk
Read your post out loud. If it sounds like something you'd never actually say in a conversation, rewrite it. Real speech is messy, informal, and personal. That's exactly what makes it stand out on a platform full of polished corporate-speak.
If you'd say "we totally bombed that product launch" in a conversation, write that. Don't sanitize it into "the product launch presented unexpected challenges that provided valuable learning opportunities."
2. Share opinions, not just information
Information is easy to find. Opinions require courage. Instead of "here are 5 ways to improve your email marketing," try "most email marketing advice is wrong, and here's what actually worked for us."
You don't need to be controversial. You need to have a point of view. Take a stand on something. Not everyone will agree. That's the point.
3. Use specific details
Generic: "I improved my sales process and got better results."
Specific: "I replaced our 45-minute discovery calls with a 10-question intake form. Close rate went from 18% to 31% in two months."
Specificity is the easiest way to sound different. Nobody else has your exact experiences, numbers, or details. When you include them, your content becomes impossible to replicate.
4. Stop starting every post with a hook
"I made $100K in 30 days. Here's how." Everyone is writing hooks like this. The format is so overused that people scroll past it reflexively.
Try starting with a statement, a question, or even jumping straight into the middle of a story. Not every post needs to trick someone into reading. Some posts can just be interesting from the first sentence.
5. Write about what you actually care about
If you're forcing yourself to write about a topic because it's "trending" or "good for engagement," it will sound forced. Write about things you genuinely think about, things that frustrate you, surprise you, or excite you about your work.
Passion is hard to fake and easy to spot. When someone cares about their topic, the writing is naturally more engaging.
6. Include your failures, not just your wins
LinkedIn is full of success stories. "We grew 300%." "I landed my dream job." "Our startup just raised $5M." These are fine, but they all sound the same.
Posts about failures, mistakes, and lessons learned stand out because they're rare. "We spent $20K on a marketing campaign that got zero customers. Here's what went wrong." That post gets more engagement than a highlight reel because it's real and relatable.
The voice test
After writing a post, ask yourself: "If I removed my name, could someone tell I wrote this?" If the answer is no, if anyone could have written it, it needs more of you in it.
Your voice is the one thing nobody else can copy. Your experiences, your opinions, your way of seeing things. The more you lean into that, the more your content stands out.
Don't compare your start to someone else's middle
Developing a unique voice takes time. Your first 20 posts might sound generic. That's fine. Keep writing. Keep experimenting. Pay attention to which posts feel most natural to write. Those are usually the posts that perform best, because authenticity resonates.
Use MyFeedIn to find your tribe
It's easier to develop your voice when you're surrounded by people who inspire different thinking. MyFeedIn lets you build feeds of creators who have strong, distinctive voices. Not the generic advice accounts, but the people who say interesting things in interesting ways.
Read their content daily. Not to copy their style, but to raise your own bar for what good content looks like. When you're exposed to original thinking, your own thinking becomes more original.
Stop blending in. Start writing like yourself.