What to comment on a LinkedIn post: 25 examples that get noticed

Axel SchapmannAxel Schapmann8 min read

What to comment on a LinkedIn post

A good LinkedIn comment adds something the post didn't cover. That can be a detail you noticed, a result from your own work, a different angle or a question the author will want to answer. "Great post!" and "Thanks for sharing" get lost in the thread; a comment with a real example gets replies, profile views and connection requests from the people reading it.

The examples below are grouped by the kind of post you're reacting to. They're written the way people actually comment: short, specific and a little informal. Use them for the shape, and put in your own details. A comment only works when the example in it is true.

The 3-part formula behind every good comment

The comments that get noticed follow the same shape. You don't need all three parts every time, but the best comments use at least two.

1. Acknowledge something specific. Quote or reference one point from the post. It proves you read it, and it tells the author which idea landed.

2. Add something new. A lived example, a number, a caveat, a resource or a different context. This is the part other readers come for.

3. Ask a real question (optional). One question the author would genuinely enjoy answering. It turns your comment into a conversation, and replies keep your comment visible in the thread.

Here's the difference in practice:

Great post! Really helpful insights. Thanks for sharing!

Had exactly this problem when we went remote. Long Slack messages and still nobody knew why we'd made the call. We started recording a 2-minute video at the start of each project and the back-and-forth dropped a lot. Do you use video or written docs for this?

The first could sit under any post on LinkedIn. The second reacts to one idea, adds what actually happened on your side and asks something the author will want to answer.

LinkedIn comment examples by situation

Congratulations on a new job or promotion

  1. "Congrats Sarah! Still remember the onboarding teardown you posted last spring, I stole half of it for our own product. They're lucky to have you."
  2. "Well deserved. You've been doing the head of sales job for a year already, nice to see the title catch up."
  3. "Support to product manager in 3 years, that's a big jump. Enjoy the first few weeks, it's the best part."

Work anniversaries and milestones

  1. "5 years already! You were the first person who answered my question in the community Slack, feels like yesterday."
  2. "10 years at the same company is rare these days. What's kept you there?"

A launch, funding round or company milestone

  1. "Congrats on the launch! Signed up this morning. The CSV import took me 30 seconds, our current tool needs half an hour for the same file."
  2. "Congrats on the round. Hope it buys the team a bit of sleep too."
  3. "Been using it since the beta. The Monday report email is the only reason my boss knows our numbers, so thank you for that one."

An advice, framework or opinion post

  1. "We did exactly your step 2 last quarter and our reply rate went from 4% to 11%. Step 3 is where we're stuck though. What do you do when the lead goes quiet after the call?"
  2. "I'd add one thing: send the recap the same day. We used to wait until Friday and half the action items were forgotten by then."
  3. "Works well in B2B. We tried the same thing on our online store and people mostly unsubscribed. Different audience I guess?"

When you disagree

  1. "I'd push back a little on cold calling being dead. It's still about 30% of our pipeline, but only because we call people who already visited the pricing page."
  2. "Agree with the goal, less sure about daily standups for a 3-person team. We moved to a written update twice a week and nobody misses the meetings."
  3. "Funny, I've seen the opposite. Our longest posts get the most comments. Maybe it depends on the niche?"

A question the author asks their audience

  1. "Notion for docs, Linear for tasks. We tried running both in Notion and it got messy fast once we were 10 people."
  2. "Close the first 10 deals yourself, then hire. We hired our first salesperson after 3 deals and spent 6 months figuring out what to teach her."

A personal story

  1. "Thank you for writing this. I was laid off in March, and reading that it took you 4 months too really helps."
  2. "Went through burnout two years ago and it was exactly this. You don't notice until your body makes you stop. Take care of yourself."
  3. "Saving this one. Needed to read it today."

Industry news

  1. "For me the big change isn't the price, it's the free plan losing exports. That's going to push a lot of small teams to look elsewhere."
  2. "Wondering what this means for agencies. Half of our clients are on that plan."

A post from a potential client

  1. "We had the same problem with onboarding emails. What finally worked was going from 7 emails to 3 and sending the first one from the founder's address."
  2. "That 3-month churn number is common in HR software from what I've seen. Are you tracking why people leave, or mostly when?"

Replies on your own post

  1. "Good point Marc. I left pricing out on purpose, it would have doubled the post. Might do a part 2 on it."
  2. "Fair. For small teams I agree it's overkill. Past 50 people it's the only thing that has worked for us so far."

How to find posts to comment on

Great comments only pay off on the right posts: ones from people whose audience matches the audience you want. Here are the ways to find them without scrolling for an hour.

Subscribe to the key people in your niche. On a member's profile, click the bell icon next to their photo and choose All or Most relevant. LinkedIn then notifies you when they post, so you can be among the first to comment.

Check their Activity section. On any profile, scroll to Activity and click Show all activity to see their recent posts in one place, then filter by posts or comments.

Search for posts on your topic. Type a keyword in the LinkedIn search bar, open the Posts tab, and use All filters to sort by the latest posts, set Date posted, or narrow by Author industry or From member. Fresh posts in your niche are where an early, thoughtful comment gets the most attention.

Read the thread before you comment. Switch the comments from Most relevant to Most recent to see the full conversation, so your comment adds something new instead of repeating what's already there.

Group the people who matter in one feed. The fastest option is a list of the 10 to 20 people you want to engage with, and only their posts, newest first. That's what custom feeds in MyFeedIn do: open your feed, see everything they posted since yesterday, comment on the two or three posts where you have something to add, and get back to work.

When and how often to comment

Comment early. A post gets most of its engagement in its first hours, and early comments are the ones the next readers see first. Checking your feed once in the morning and once at lunch covers most of it.

Pick quality over volume. Five specific comments a day will do more for your visibility than twenty short ones. LinkedIn may also limit how many comments an account can post in a short period, and it can reduce the reach of comments created in bulk or with automation tools.

Reply when people answer you. A reply to your comment is an invitation to a conversation, and conversations are how comments turn into connections. When a prospect engages with you a few times, a connection request or a message feels natural. Our guide on using LinkedIn DMs without being annoying covers that next step.

Habits that make your comments stand out

  • Keep it to two to four sentences. Long enough to add value, short enough to read in a busy thread.
  • Lead with the specific, not the compliment. Open with the point you're reacting to.
  • Share value, not a pitch. Your expertise in the comment is the pitch. Links to your own product belong in your own posts.
  • Write in your own words. An example from your work or a number you know is what AI drafts and generic comments can't copy.
  • Track what works. LinkedIn shows you the impressions on each of your comments. To see your commenting habit over weeks, including how consistent you are, use MyFeedIn's LinkedIn analytics.

Commenting well is one of the most efficient ways to grow on LinkedIn, often more than posting. We explain why in why commenting on LinkedIn beats posting, and how to build it into a short daily routine in the 15-minute LinkedIn routine. To pick a tool that helps, see our comparison of the best LinkedIn engagement tools.

FAQ

What should I comment on a LinkedIn congratulations post?

Name the achievement and add one specific detail that shows you know the person: a project of theirs you remember, why the new company fits them, or what you expect them to change first. For example: "Congrats Sarah! Still remember the onboarding teardown you posted last spring, I stole half of it for our own product. They're lucky to have you."

How long should a LinkedIn comment be?

Two to four sentences, roughly 30 to 100 words, is the sweet spot: long enough to add something, short enough to be read in the thread. LinkedIn allows up to 1,250 characters per comment. If your point needs more than that, write your own post and mention theirs.

Can I use AI to write LinkedIn comments?

Use it to get unstuck, then rewrite the draft with your own example, number or opinion before posting. The personal detail is what makes a comment worth replying to. LinkedIn also says it may limit the visibility of comments created in bulk or with automation tools, so every comment should be one you wrote and posted yourself.

Who can see my comments on LinkedIn?

Your comment appears under the post for the people who can see that post, and it's listed in the Activity section of your LinkedIn profile, where you can review or delete it at any time. Some comments only show when readers sort the thread by Most recent instead of Most relevant.

Can I see how many people viewed my comment?

Yes. LinkedIn shows an impression count on each of your comments, visible only to you. Every view counts, including repeat views and your own, and the number appears on the comment itself rather than in an analytics dashboard.

How many comments should I leave per day?

Five thoughtful comments a day is a strong, sustainable habit. LinkedIn may limit how many comments an account can post in a short period, and a handful of specific comments on the right posts builds more visibility than a long run of quick ones.

How do I find posts to comment on?

Subscribe to the key people in your niche with the bell icon on their profile so LinkedIn notifies you when they post, check their Activity section, and use LinkedIn search on the Posts tab with the Date posted filter. To see only those people's posts in one place, group them in a custom feed with MyFeedIn.

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