Same concept, completely different rules.
Both LinkedIn and Twitter (now X) use algorithmic feeds that decide what you see. But the algorithms work differently, the content performs differently, and the strategies for getting results are different.
If you're coming from Twitter or using both platforms, understanding these differences changes how you approach each one.
How the feeds are built differently
Twitter: speed and volume
Twitter's feed prioritizes recency and velocity. New tweets appear fast. Trending topics change hourly. A tweet's lifespan is measured in minutes. If your tweet doesn't get engagement in the first 15 to 30 minutes, it's buried.
The timeline moves quickly. Users scroll fast, consume in bursts, and engage impulsively. The algorithm rewards frequency. Posting 3 to 5 times a day on Twitter is normal and expected.
LinkedIn: depth and longevity
LinkedIn's feed is slower. A post can gain traction over 24 to 48 hours, sometimes even a week. The algorithm tests your post with a small group first, then gradually expands distribution if engagement is strong.
Users scroll more slowly. They read longer posts. They're more likely to leave a detailed comment than a quick reply. The algorithm rewards depth of engagement (long comments, shares with commentary) more than volume of engagement (likes, short replies).
Content that works on each platform
Twitter favors:
Short, punchy takes. One idea per tweet. Get to the point in under 280 characters.
Threads for depth. When you have more to say, threads work well. Each tweet in the thread needs to stand on its own.
Real-time commentary. Reacting to news, events, or trending topics. Speed matters.
Personality and humor. Twitter rewards authenticity and wit. Being entertaining is a valid content strategy.
High frequency. Posting multiple times a day is standard. One post per day can feel invisible.
LinkedIn favors:
Longer, narrative posts. Posts with 800 to 1,200 characters tend to perform best. There's room to tell a story, share an insight, and ask a question.
Professional context. Content tied to work, career, or industry performs best. Pure entertainment or hot takes work less well than on Twitter.
Personal stories with professional lessons. The most viral LinkedIn content combines a personal experience with a takeaway that's relevant to others' careers.
Lower frequency, higher quality. Two to three posts per week outperforms daily posting for most people. Each post gets more time in the feed.
Comments as content. On LinkedIn, a thoughtful comment on someone else's post can be as valuable as your own post. The comment section is where relationships are built.
How engagement works differently
On Twitter:
Retweets spread your content to new audiences instantly. Likes are low-effort signals. Replies are often brief exchanges. Quote tweets create conversations across audiences. Engagement happens fast and fades fast.
On LinkedIn:
Comments are the primary engagement currency. A post with 50 comments outperforms one with 500 likes. Shares (reposts) are less common but carry significant weight. Engagement builds slowly over hours, not minutes. The algorithm uses comment quality (length, depth) as a ranking signal. A 3-sentence comment counts more than a one-word reaction.
The network effect is different
Twitter: open discovery
On Twitter, anyone can see anyone's content. Hashtags, trends, and the "For You" tab expose you to people you don't follow. Growth comes from being discovered by strangers through viral content or trending conversations.
LinkedIn: network-based distribution
On LinkedIn, your content is primarily shown to your 1st and 2nd-degree connections. Discovery by strangers is harder. Growth comes from your existing network engaging with your content, which pushes it to their networks.
This means your LinkedIn network quality matters enormously. A small, engaged network of 500 relevant connections outperforms a random network of 10,000.
What this means for your strategy
If you're coming from Twitter to LinkedIn: slow down. Post less frequently. Write longer. Focus on building depth with a smaller audience instead of breadth with a large one. Comments matter more than likes.
If you're using both platforms: don't cross-post the same content. What works on Twitter (short, fast, frequent) doesn't work on LinkedIn (long, slow, deliberate). Adapt your ideas to each platform's format.
If LinkedIn's feed frustrates you: the problem is that LinkedIn's algorithm doesn't let you curate your experience the way Twitter's "Lists" feature does.
MyFeedIn brings the best of Twitter to LinkedIn
One thing Twitter gets right: Lists. You can create a list of specific people and see only their tweets, in chronological order, no algorithm.
LinkedIn has no equivalent feature. MyFeedIn fills that gap. Create custom feeds of specific people on LinkedIn. See their posts in order, no algorithm, no suggested content, no noise.
It gives you the curation control of Twitter Lists with the professional depth of LinkedIn. The best of both platforms.
Different platforms, different strategies, same goal: spending your time where it matters.