Netflix knows what you want to watch. LinkedIn has no idea what you need to read.
When you open Netflix, you see shows tailored to your taste. Thrillers if you love thrillers. Documentaries if that's your thing. The algorithm works for you because Netflix makes money when you enjoy what you watch.
LinkedIn works the opposite way. It doesn't care whether a post helps your career. It only cares whether a post makes you stop scrolling. Engagement bait, controversial hot takes, emotional stories: the algorithm pushes whatever gets clicks, not whatever makes you better at your job.
That's why your LinkedIn feed is a mess. You didn't curate it. The algorithm did. And the algorithm has different goals than you.
What a curated LinkedIn feed actually looks like
Imagine opening LinkedIn and seeing only:
Posts from the 15 industry experts who consistently share real insights. Updates from the 10 prospects you're trying to build relationships with. Content from 5 peers who challenge your thinking and push you to grow.
No ads. No viral posts from strangers. No "suggested" content. No engagement bait. Just 30 people whose posts are worth your time, every single day.
That's what a curated feed looks like. And it changes how you use LinkedIn entirely.
Instead of spending 45 minutes scrolling to find 2 posts worth reading, you spend 10 minutes engaging with content that actually matters. Every session is focused. Every interaction is intentional.
Why curation beats the algorithm
The algorithm guesses. Curation decides. LinkedIn's algorithm uses your past behavior to predict what you want to see. But your past behavior includes every accidental click, every polite like, every post you lingered on out of curiosity, not interest. The predictions are noisy, and they get noisier over time.
Curation is the opposite. You choose exactly who shows up. The signal-to-noise ratio goes from maybe 10% useful content to 100%.
The algorithm changes. Your curation doesn't. LinkedIn updates its algorithm regularly. The content in your feed shifts without warning. What worked last month might not work next month. A curated list of people stays consistent. You control it, not LinkedIn.
The algorithm serves LinkedIn. Curation serves you. LinkedIn's goal is maximizing your time on the platform. Your goal is maximizing your results in minimum time. These goals are fundamentally opposed. Curation resolves the conflict by putting you in charge.
How to curate your LinkedIn feed like a watchlist
1. Build your list of "must-follow" people
Sit down and write a list of 20 to 30 people whose LinkedIn posts consistently make you smarter, more informed, or more connected. These might be:
Industry leaders who share data and case studies, not motivational quotes. Potential clients or partners whose updates give you reasons to engage. Peers whose work you respect and who push your thinking forward.
If you can't think of 20 people, that's a sign. You've been consuming random content instead of building intentional relationships.
2. Organize them by purpose
Not everyone serves the same role. Group your list:
Learning: People who make you better at your craft.
Networking: Prospects, clients, or collaborators you want to build relationships with.
Inspiration: People whose work or approach motivates you.
This grouping helps you prioritize. On a busy day, you might only check your networking list. On a slower day, you browse all three.
3. Engage with your curated list first
When you open LinkedIn, go directly to your curated list, not the default feed. Read the latest posts from your selected people. Leave thoughtful comments. Respond to their updates. Build real visibility with the people who matter.
Only after you've engaged with your list should you (optionally) check the main feed. You'll find you rarely need to.
4. Review and update monthly
Your goals change. People's content quality changes. Once a month, review your list. Remove anyone who isn't adding value. Add new voices you've discovered. Keep the list tight and relevant.
MyFeedIn makes curation effortless
You can curate your feed manually: bookmarking profiles, visiting them one by one, scrolling through their posts. It works, but it's tedious.
MyFeedIn automates the whole process. Create custom feeds based on people lists. Group them however you want, by industry, by relationship, by goal. Open a feed and see only posts from the people on that list. No algorithm interference. No distractions.
It's the Netflix model applied to LinkedIn: you build the watchlist, and the feed delivers exactly what's on it.
Stop letting the algorithm decide what you see
Your LinkedIn feed should be a carefully curated source of insights, opportunities, and relationships, not a random stream of whatever the algorithm thinks will keep you scrolling.
Take 20 minutes today. Write your list of 30 people. Start engaging with them intentionally. Watch how quickly your LinkedIn experience transforms from noise into signal.
Your feed, your rules.