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Most LinkedIn comments are invisible. Generic reactions like "Great post!" or "Thanks for sharing!" get buried and forgotten.
But a well-written comment? It shows up in your network's feeds, builds real relationships, and positions you as someone worth following.
Here's how to write comments that actually get noticed.
Why Most Comments Fail
Scroll through any popular LinkedIn post and you'll see hundreds of comments. Most add nothing:
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"Interesting!"
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"Great insights π₯"
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"Couldn't agree more"
These comments are noise. Nobody remembers who wrote them. They don't build relationships. They don't showcase expertise.
A valuable comment does three things:
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Shows you actually read and understood the post
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Adds something new to the conversation
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Makes people want to respond to you
The 3-Part Comment Framework
Every strong LinkedIn comment follows this structure:
1. Acknowledge
Reference something specific from the post. This proves you read it and gives context for your comment.
Examples:
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"The point about async communication breaking down without context really resonates..."
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"Your example of the failed product launch reminded me of..."
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"I hadn't thought about the algorithm from that angle before..."
2. Add Value
Share your experience, perspective, or a concrete example. This is what makes your comment worth reading.
You can:
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**Share a related experience: **"We tried this approach last quarter and saw..."
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**Offer a different angle: **"In B2B contexts, I've found the opposite is true because..."
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**Provide a specific tactic: **"One thing that's worked for us is starting every project with..."
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**Connect to a broader pattern: **"This is part of a bigger shift I'm seeing in..."
3. Invite Dialogue (Optional)
End with a question or open thought that invites the author or others to respond. This turns a comment into a conversation.
Examples:
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"Curious if you've seen this work in larger organizations?"
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"Have you experimented with an alternative approach?"
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"What's been the biggest challenge implementing this?"
Full Example: Before vs. After
Weak Comment
Great post! Really helpful insights. Thanks for sharing!
**What's wrong: **Generic. Could be copied to any post. Adds no value.
Strong Comment
The point about async communication needing shared context really resonates. We shifted to remote last year and struggled with exactly this - people were writing detailed messages but missing the 'why' behind decisions. We started recording 2-minute Loom videos at the start of every project, and it cut clarification threads by half. Curious if you've seen video work better than written docs for context-setting?
Why it works:
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**Acknowledges: **References the specific point about async communication
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**Adds value: **Shares a concrete solution (Loom videos) with results
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**Invites dialogue: **Asks a thoughtful question
Where to Find Posts Worth Commenting On
The framework doesn't matter if you're engaging with the wrong posts.
Use MyFeedIn to create curated lists of people whose content matters to your goals:
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Potential clients or customers
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Industry leaders you want to learn from
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Partners and collaborators
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People in your target market
With a curated feed, you'll spend your time engaging with people who actually matter instead of random viral posts from strangers.
Common Mistakes to Avoid
Being Too Promotional
Don't use comments to pitch your product or services. That's spam. Add value first.
Writing Novels
Keep comments focused. 3-5 sentences is ideal. If you need more space, you're probably writing a post, not a comment.
Commenting Just to Comment
Quality over quantity. Five thoughtful comments beat 20 generic ones.
What Happens When You Comment Well
Good comments compound:
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Your comment shows up in your network's feed, increasing visibility
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The post author notices and engages with you
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Other readers see your comment and check out your profile
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You're building relationships, not just connections
Do this consistently for 30 days and you'll notice: people start recognizing your name, engaging with your posts, and reaching out.
That's the power of strategic engagement.
Ready to improve your LinkedIn experience?
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