The 80/20 rule on LinkedIn

20% of your actions drive 80% of your results.

Most people waste time on the 80% that doesn't matter. They scroll, they engage randomly, they post without strategy.

Find your 20%. Focus there. Ignore the rest.

The 20% that matters

1. A few key people in your network

Not everyone in your network is equal. 20% of your connections generate 80% of your opportunities.

Find them. Engage with them consistently.

2. Specific types of content

Some posts get traction. Most don't. Your top 20% of posts drive 80% of your engagement.

Figure out what worked. Do more of that.

3. Strategic comments

Not all engagement is equal. Thoughtful comments on the right posts drive more results than dozens of random likes.

Pick your spots. Make them count.

How to find your 20%

Track what actually works:

Look at your last 10 posts. Which 2 got the most engagement? What did they have in common?

Look at your last 20 connections. Which 4 turned into real conversations or opportunities?

Look at your last week on LinkedIn. Which activities led to actual results? Which were just noise?

The pattern shows you your 20%.

What to cut

Stop scrolling your feed aimlessly

Most of what you see doesn't help you. LinkedIn's algorithm feeds you engagement bait and random content.

Stop liking everything

Random likes don't build relationships. They're invisible noise.

Stop posting just to stay visible

If it doesn't match your 20%, it's wasting your time.

Stop engaging with everyone

Focus on the people who actually matter to your goals.

What to focus on

Engage deeply with your top 20% of connections

These are the people who respond, share your content, or create opportunities. Prioritize them.

Create content that matches your best-performing posts

If storytelling works, do more stories. If how-to posts work, write more guides. Don't experiment endlessly.

Comment strategically

Find 3-5 people in your industry posting valuable content. Engage with every post they publish. Build real visibility.

Track one metric that matters

Not impressions. Not follower count. Pick one thing that drives your business—DMs, connection requests, website clicks. Focus there.

The 80/20 LinkedIn routine

10 minutes a day. That's it.

1. Check posts from your top 20% of connections (2 minutes)

2. Leave thoughtful comments on 2-3 posts (5 minutes)

3. Reply to any DMs or comments on your posts (3 minutes)

Done. No scrolling. No wasted time.

If you post, write one piece of content per week that matches your top-performing format. Schedule it. Move on.

Why this works

LinkedIn rewards depth, not breadth. The algorithm prioritizes meaningful engagement over random activity.

When you focus on your 20%, you:

• Build stronger relationships

• Get better engagement

• Waste less time

• See clearer results

How MyFeedIn helps

MyFeedIn is built for the 80/20 rule.

Block the distracting feed. Create lists of your top 20%—the people who actually matter. See only their posts. Engage strategically.

No algorithm pushing noise. No endless scrolling. Just the people and content that drive results.

Ready to focus on what works? Apply the 80/20 rule to LinkedIn and get your time back.