How to Build a LinkedIn Routine That Takes 15 Minutes a Day (and Still Gets Results)

Most professionals treat LinkedIn like a social media feed—endless scrolling, random likes, and guilt about not posting. This wastes time and delivers little value.

Here's a better approach: spend just 15 focused minutes daily on intentional engagement. No posting required.

Why Most LinkedIn Routines Fail

The problem isn't time—it's lack of structure. Without a plan, you open LinkedIn and get pulled into whatever the algorithm shows you. Suddenly 45 minutes are gone.

The solution? A routine so tight you can't waste time even if you wanted to.

What to Do in Your 15 Minutes

Set a timer for 15 minutes. Not optional.

1. Scan Your Curated Feed

Open LinkedIn and quickly scan your feed. You're hunting for 3-5 posts worth engaging with—nothing more.

Look for:

• Posts from people in your target network (clients, potential partners, industry leaders)

• Content where you have something genuine to add

• Conversations that matter to your goals

Critical: This only works if your feed is curated. Use MyFeedIn to create custom lists of people who actually matter to your professional goals. Without curation, you'll waste time scrolling through noise.

2. Write Thoughtful Comments

This is where you spend most of your time. Write 3-5 valuable comments on the posts you identified.

A valuable comment:

• Shows you actually read the post

• Adds your perspective or experience

• Invites further conversation (optional)

Why comments over likes? Comments show up in your network's feeds, build real relationships, and position you as someone worth following. Likes do none of these things.

3. Handle Notifications

Quick triage of your notifications:

• Reply to anyone who engaged with your comments or posts

• Respond to urgent messages

• Accept or decline connection requests

This isn't inbox zero. It's staying responsive without getting buried.

4. One Strategic Move

End with one proactive action:

• Send a personalized connection request

• Share a resource with someone via DM

• Follow up on a previous conversation

• Bookmark posts to revisit later

When the timer goes off, close LinkedIn. No exceptions.

Three Rules That Make This Work

Rule 1: Curate Your Feed

If your feed shows random viral posts and engagement bait, you'll fail. Use MyFeedIn to build custom lists:

• Potential clients

• Industry leaders

• Partners and collaborators

• People in your target market

A curated feed turns LinkedIn from chaos into signal.

Rule 2: Use a Hard Timer

Set a 15-minute timer on your phone. When it goes off, close LinkedIn immediately. This constraint forces you to be strategic with every action.

Rule 3: Have a Daily Micro-Goal

Before opening LinkedIn, set one small goal:

• "Engage with 5 people in my industry"

• "Connect with one new relevant person"

• "Follow up on yesterday's conversations"

This keeps you focused and prevents aimless browsing.

What You Get After 30 Days

Stick with this routine for a month:

• You'll show up consistently in your network's feed

• People will start recognizing your name and engaging with you

• You'll build real relationships, not just collect contacts

• You'll spend less time while getting more value

After 90 days, opportunities start finding you.

The key insight: constraint drives value. Fifteen minutes forces you to be intentional. Every action has to count. That's what makes this work.

Set your timer. Open LinkedIn. Get to work.