The "post every day" myth

LinkedIn gurus love to say you need to post every single day. They call it "showing up consistently." They say the algorithm rewards daily posters.

They're wrong.

You don't need to post every day. You need to be consistent in a way that actually works for you and your business.

What consistency actually means

Consistency isn't about posting daily. It's about being predictable and reliable in how you show up.

That could mean:

• Posting twice a week at the same time

• Commenting on 5 posts every morning

• Engaging deeply with your network every Monday and Thursday

The pattern matters more than the frequency.

Why daily posting doesn't work for most people

It's unsustainable

Creating quality content every day is exhausting. Most people burn out in 2-3 months and disappear completely.

It's not strategic

Posting just to post leads to filler content. Your audience notices. Engagement drops.

It prioritizes volume over value

One great post per week beats seven mediocre ones. LinkedIn's algorithm rewards engagement, not frequency.

Your best content gets buried

If you post every day, yesterday's great post disappears under today's average one.

What the algorithm actually rewards

LinkedIn's algorithm doesn't care if you post daily. It cares about:

Engagement velocity

How quickly people like, comment, and share after you post.

Dwell time

How long people spend reading your content.

Conversation quality

How many meaningful comments your post generates.

A post that gets 50 engaged comments beats a post that gets 500 likes and no discussion. Quality wins.

The better approach to consistency

Post when you have something worth saying

Not when your calendar tells you to. Your audience will thank you.

Set a realistic rhythm

Twice a week is better than burning out trying to post daily.

Engage consistently, even when you're not posting

Commenting on others' posts keeps you visible. No content creation required.

Batch your content

Write 4 posts in one sitting. Schedule them across two weeks. Consistency without daily pressure.

Engagement beats content creation

Here's what gurus won't tell you: you can grow on LinkedIn without posting at all.

Strategic engagement works:

• Comment thoughtfully on posts from people in your industry

• Reply to comments on your past posts

• Send DMs to people whose content you value

This takes less time than creating daily content and often drives better results.

How to stay consistent without burning out

Pick your pattern

Decide what you can sustain long-term. Two posts per week? Three mornings of engagement? Lock it in.

Track what matters

Not post count. Track conversations started, connection requests, and DMs.

Give yourself permission to skip

One missed week won't kill your growth. Disappearing for three months will.

Focus on showing up for people, not the algorithm

Consistency means your network knows they can count on you. That doesn't require daily posts.

The real secret to LinkedIn growth

It's not about how often you post. It's about:

• Showing up in a way you can sustain

• Adding value when you do show up

• Building real relationships, not chasing metrics

MyFeedIn helps you stay consistent the smart way. Instead of forcing yourself to post daily, focus your time on meaningful engagement with the people who actually matter to your business. Block the distracting feed, curate your lists, and engage strategically—without the burnout.

Ready to quit the daily posting grind? Start being consistent in a way that actually works.