A score out of 100, refreshed about once a day, free to check.
The LinkedIn social selling index measures how you use LinkedIn to sell. You can see yours right now at linkedin.com/sales/ssi, and it costs nothing.
Worth knowing before you go chasing it: SSI is a scorecard of your habits, not a lever on your reach. Nothing in it feeds the algorithm. It tells you what you have been doing, which is genuinely useful, and it tells you nothing about whether the algorithm likes you.
What the SSI score actually measures
Four pillars, in LinkedIn's own wording:
- Establish your professional brand
- Find the right people
- Engage with insights
- Build relationships
Each pillar is scored out of 25, which is where the total of 100 comes from. That breakdown is what the dashboard renders, and every article on the subject repeats it, but LinkedIn has never documented the maths anywhere. Treat 25 per pillar as the observed structure rather than a published rule.
The four are not weighted equally in practice, because they are not equally easy to move. Publishing raises your brand score fairly quickly. Getting the relationships pillar past 20 takes months of connecting with senior people and actually talking to them.
Where to find your SSI score
Log in, then open linkedin.com/sales/ssi. The dashboard loads straight away with your four pillar scores, your total, and two percentile ranks.
You do not need Sales Navigator, and you do not need Premium. This is the most common piece of misinformation about SSI, and it is repeated by some of the highest-ranking pages on the subject. The confusion is understandable, since the score lives on a Sales Navigator URL and LinkedIn built it for its sales product. It is still free to every member. If you were considering paying for a subscription to see it, read is LinkedIn Premium worth it first, because your SSI is not a reason to upgrade.
The score refreshes roughly every 24 hours. LinkedIn does not state the frequency, but daily is what everyone tracking it observes. That lag matters more than it sounds: a single productive afternoon barely moves the number, because the score responds to sustained behaviour rather than bursts.
What is a good LinkedIn SSI score?
Above 70 is strong. Between 40 and 70 is where most reasonably active members sit. Below 40 usually means one or two pillars are close to zero, not that everything is weak.
Now the part nobody says out loud: LinkedIn has never published a threshold for a good score. The 70 figure that appears in every article on this topic traces back to a marketing blog post, not to LinkedIn. It has been quoted so many times that it now reads as official, and it is not.
The same goes for the tables of average scores by job title you will find elsewhere, the ones claiming recruiters average 70 to 80 and founders 68 to 80. No source publishes those figures. They are invented, and they will make you feel bad or complacent for no reason.
So use the bands above as a rough read, and pay more attention to the shape of your four pillars than to the total. A 62 made of 18, 8, 18 and 18 tells you something specific and actionable. A 62 is just a 62.
Industry rank and network rank
Your dashboard shows two percentiles, and they measure different things.
Industry rank compares you against everyone LinkedIn puts in your industry. That is a huge population, most of it barely active, so this number tends to flatter you.
Network rank compares you against your own connections, who are by definition people who use LinkedIn enough to have connected with you. That is a much tougher crowd.
If your industry rank says top 5% and your network rank says top 40%, nothing is broken. You are simply being measured against people who are all doing this too. Network rank is the less comfortable number and the more honest one.
How to raise each pillar
Raise your lowest pillar rather than spreading effort evenly. Each one caps at 25, and the last few points in a pillar you are already strong at are the most expensive points on the board.
Establish your professional brand
This pillar moves with what you publish, not with how polished your profile is. People fill in every profile section, watch this score rise a little, then wonder why it stalls.
Write a headline that names who you help and with what, rather than your job title. Publish on a rhythm you can hold. Collect recommendations from people you have actually worked with, since those carry weight here and almost nobody asks for them.
Find the right people
This is the pillar most people are short on, and the reason is structural: it only moves when you search with filters and open profiles. If you work from your feed, you can be extremely active on LinkedIn and still score near zero here.
Use search with filters instead of scrolling. Open the profiles of the people you are targeting, because profile views register as prospecting activity. Work from a defined list of accounts rather than connecting with whoever appears. Pulling that list from the people already engaging with your competitors beats building it by hand.
Engage with insights
Comments count on both sides of the conversation: what you say under other people's posts, and what happens under yours.
Leave comments that add something rather than agreeing. Share other people's content with your own point of view attached instead of a bare repost. Reply to every comment you receive, since your own threads feed this pillar too. If you want the mechanics of a comment that actually gets read, we wrote about that here.
Build relationships
Seniority is weighted here, so raw connection count moves this pillar less than people expect. Five accepted invitations from decision makers at target accounts do more than fifty from anyone who will click accept.
Send invitations with a note, to people you have a reason to reach. Keep the conversation going once someone accepts, because maintained relationships count for more than new ones. And pace yourself: LinkedIn caps how many invitations you can send per week, and hitting that ceiling gets your account restricted rather than your score raised. The connection request limit calculator will tell you how much room you have left this week.
Does a high SSI actually get you more business?
There is no evidence that SSI is an input to anything. It does not affect your reach, your ranking in search, or how your posts are distributed. It is a readout, not a control.
The statistics quoted in its favour are worth reading carefully. LinkedIn says social selling leaders are 51% more likely to hit quota, and that sellers with a higher SSI create 45% more opportunities than peers with a lower one. Both are correlations. People who are good at selling on LinkedIn use LinkedIn a lot, and using LinkedIn a lot is what SSI measures. The score is downstream of the behaviour, not upstream of the results. A third figure, that 78% of social sellers outsell peers who do not use social media, gets attributed to LinkedIn everywhere without anyone linking to a source.
None of that makes SSI useless. It makes it a diagnostic. The pillar breakdown will tell you honestly that you have spent three months posting and zero months prospecting, which is worth knowing. Just judge your actual outreach on acceptance rate, reply rate and meetings booked, because those are the numbers that pay.
Half your score is just prospecting
Look at the four pillars again. Finding the right people and building relationships are 50 points of the 100, and neither is a content problem. They are prospecting, done consistently, which is exactly the thing that stops happening the week you get busy.
That consistency is the whole trick. Nobody scores badly on those two pillars because they do not know how to search LinkedIn. They score badly because searching, viewing profiles, sending invitations and following up is repetitive work that gets dropped first.
MyFeedIn's outreach campaigns run that part on a schedule. You build the prospect list from LinkedIn search, your feeds, or the people engaging with your competitors, then design a sequence: a profile view, a like on a recent post, a connection request, follow-up messages with delays between each step. It sends on a human-paced schedule and stops the sequence for anyone who replies, so you take over the conversation by hand.
The score is not the point. The activity underneath it is, and the score is just the receipt.